Washington Capitals to feature Caesars Sportsbook logo on jerseys

September 24, 2021 3:21 PM
  • Rege Behe, CDC Gaming Reports
September 24, 2021 3:21 PM
  • Rege Behe, CDC Gaming Reports

Caesars Entertainment and the Washington Capitals Friday announced a deal to place the gaming operator’s sportsbook logo on the hockey team’s jerseys.

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The jerseys will be worn at Capitals’ home games at Capital One Arena starting with the 2022-23 NHL season. The agreement is the first in the league’s Jersey Advertising Program.

“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL,” said Monumental Sports & Entertainment President of Business Operations and Chief Commercial Officer Jim Van Stone. “Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences.”

Monumental Sports & Entertainment is the owner of the hockey team.

The Caesars Sportsbook logo will be displayed on a 3 x 3.5-inch patch on the Capitals’ home and third jerseys, positioned on the upper right chest area.

In addition to the patch, MSE and Caesars Sportsbook will expand their partnership with additional casino, gaming and Caesars Rewards programming elements, and a Caesars hospitality space and VIP seating at Capital One Arena.

“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” said Caesars Digital Co-President Chris Holdren in a statement. “Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”

The NHL’s Jersey Advertising Program starts in 2022-23 and allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys.