Transform Your Casino Hosts into an Elite Sales Force Produced by: 4-minute preview (click play button below)Buy now, stream now!Don't forget your promo code! cdc7777Presented by: Mick Ingersoll Director, International Customer Success, VizExplorer Company and title accurate at time of webinar production and may not reflect current position.Originally broadcast: October 17, 2018Length: 71 minutesToday’s most successful casino hosts are more than relationship managers. They are strategic, focused and effective salespeople who build relationships and develop players with an eye to their revenue potential. To foster a sales-oriented culture, one must know how to lead like a sales manager. This webinar provides an important entry point for player development leaders who understand this requirement but are unsure about where and how to start. Join Mick Ingersoll, a casino veteran with more than 14 years’ experience in player development and VIP marketing, for this live webinar in which he will explain how to use reporting as an important step in developing a sales culture. Reporting identifies what an organization considers important because it’s measured, tracked and communicated. Tracking the wrong numbers distracts hosts from their most productive tasks. Tracking too many numbers confuses everyone and dilutes the value of the reports that are most important to the casino’s success. In the webinar, Mick will explain which reports are the top priorities for creating a sales culture and boosting revenue from hosted players. What three reports should be sent from hosts to the player development leader and, equally importantly, What three reports should be sent from the player development leader to the hosts, so hosts have the information they need to identify sales opportunities and to be knowledgeable enough to sell them effectively Mick will explain what should be included in each of these reports and the key points in analyzing the reports. Host Managers and Player Development Directors will also benefit from an overview of what goals to set for their host teams to support the needs of the property at any given time. In addition, while discussing the reports, Mick will explain: how to identify the magic numbers that protect your risk while motivating and encouraging your team how to identify revenue opportunities hidden in your database right now how to prospect among various player segments how to set goals, test and measure your hosts’ individual and team performance. Presenter Bio Accurate at time of webinar production and may not reflect current biography. Mick Ingersoll Director of International Customer Success, VizExplorer With 14 years of Player Development and VIP Marketing experience, including nine years at Penn National Gaming, Mick Ingersoll joined VizExplorer as an Industry Specialist in 2015. In this role, he developed and manages Best Practices Training for hostViz™, greetViz™ and is VizExplorer’s primary Player Development Consultant. Recently, he has been named Director of International Customer Success and is focusing on growing VizExplorer’s footprint around the world. An early adopter of new technology, Mick aims to apply technology advancements from other industries to Player Development and to transform Hosting from a Customer Service position into a Hospitality Sales and Account Management function. Mick resides in Las Vegas but escapes the desert heat to pursue his passion for skiing, which he has now done in 17 countries (and counting).