William Hill ad banned for linking gambling to sexual success The Daily Mail · May 14, 2019 at 7:43 pm An ad for betting firm William Hill seen on the dating app Tinder has been banned for linking gambling to sexual success. The March 11 message read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer,” followed by a link to download the William Hill app. A reader complained that the ad broke advertising rules by linking gambling to sexual success. The firm said customers who signed up would “enter into a relationship with William Hill”, and the ad was supposed to relate this to Tinder’s business.