William Hill expects to take hit from shock sport results behind closed doors Rob Davies, The Guardian · October 22, 2020 at 7:25 am Bookmaker William Hill has warned that empty sports stadiums are hitting its profits by producing a string of unpredictable results at fixtures being played behind closed doors. Bookies expect to be able to estimate the likely winners of sports fixtures, in order to set appropriate odds. But the fact that sport has been played without crowds and the psychological influence of fans on players, has given rise to some shock results. In the Premier League, for instance, last season’s runaway champions, Liverpool, were thrashed 7-2 by Aston Villa, who spent much of the 2019-20 campaign battling relegation. William Hill said it expected the unpredictable results to continue.