William Hill revenues plummet during coronavirus lockdown Mark Sweney, The Guardian · May 18, 2020 at 7:27 am William Hill has said its revenues more than halved during the coronavirus lockdown, as the betting company prepares for a staged reopening of its shops. The bookmaker reported a 57% fall in revenues in the seven weeks to 28 April. It said online betting revenues were also down by a fifth during the same period, adding that each month its betting shops were closed cost the company up to £15m. William Hill said it was preparing to “power up” its UK and US businesses quickly, as live sport events resumed and physical distancing plans allowed it to reopen betting shops. It is planning a staged opening for its UK chain of 2,000 shops in the second half of the year.