William Hill US, Iowa racetrack casino sign sports betting ahead of state legalizing the activity CDC Gaming Reports · January 16, 2019 at 2:52 pm If Iowa lawmakers legalize sports betting, the Prairie Meadows Racetrack & Casino plans to open a wagering facility operated by William Hill US. In a statement Wednesday, the companies said they’ve entered into a tentative partnership provided the state moves forward with sports gambling legalization. The deal would also be subject to Iowa gaming regulatory authorities. William Hill US CEO Joe Asher said the company would build a “first-class” sports book for Prairie Meadows, which is located in Altoona, roughly 10 miles from Des Moines. Pending Iowa sports betting legislation and regulatory approvals, William Hill would operate an 8,600-square-foot sports book on the casino’s fourth level near the racing center. The area will feature a new bar surrounded by video wall technology for viewing sporting events and displaying live betting odds. “We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state,” Asher said. Prairie Meadows’ casino has 1,700 slot machines, dozens of table games and a horse racing track facility that offers live and simulcast racing. “Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests,” said Brad Rhines the chief strategic officer for Prairie Meadows. William Hill US has sports betting operations in every state where the activity has been legalized. The company operates more than 100 sports books in Nevada.