William Hill US joins Virginia’s growing sports betting market in time for Super Bowl LV Howard Stutz, CDC Gaming Reports · February 4, 2021 at 8:12 am William Hill US, through its partnership with Caesars Entertainment, launched its mobile and online sports betting app in Virginia on Wednesday, just ahead of Sunday’s Super Bowl LV in Tampa. Virginia is currently a mobile-only wagering state, although William Hill’s partnership with Caesars is expected to include a retail sportsbook at the casino the company is expected to build in the city Danville. The Caesars Danville project is one of four casinos approved by voters last November. As many as 12 companies could eventually offer sports betting in Virginia. The activity was approved by the state’s General Assembly which tasked the lottery to investigate the interested companies. Virginia became the nation’s 20th sports betting state last month. “Just in time for Sunday’s game, our Virginia app will give football fans over 1,000 ways to bet this incredible matchup, from the opening coin toss to whether the game will be decided in overtime,” said Kenneth Fuchs, president of digital for William Hill US. The state now has five sports betting operators. DraftKings and BetMGM were licensed as companies that are not tied to casino or sports franchise. BetRivers.com, the sports betting arm of Rush Street Gaming, is tied to the planned Rivers Casino Portsmouth. FanDuel became Virginia’s first sports betting operator in January through a partnership with the NFL’s Washington Football Team. States near Virginia, including West Virginia, Pennsylvania, Delaware, and New Jersey, as well as Washington D.C., all have legal sports betting. Maryland voters approved legal sports betting in 2020 and the state is expected to launch this year. William Hill Sports Book entered the Mid-Atlantic region in 2020 at the Capital One Arena in Washington D.C., becoming the first operator to offer sports wagering inside a U.S. professional sports complex. William Hill is the official sports betting partner of the NHL’s Washington Capitals, NBA’s Washington Wizards, and the WNBA’s Washington Mystics. Virginia became the 10th state where William Hill offers its mobile sports betting app. Howard Stutz is the executive editor of CDC Gaming Reports. He can be reached at firstname.lastname@example.org. Follow @howardstutz on Twitter.