Wind Creek Bethlehem finds sports betting partner in UK-based BetFred Nathan Frederick, PlayPennsylvania · January 15, 2020 at 6:38 am Wind Creek Bethlehem seems to have met its match. Now, it’s only a matter of time before the casino will enter the sports betting fray. The Pennsylvania Gaming and Control Board’s agenda for their meeting Wednesday contains an item pertaining to conditional approval of a BetFred sports operator license. BetFred’s license is linked to the Wind Creek casino. It would allow the operator to provide sports betting services at the Bethlehem property. According to an April news release, BetFred has over 50 years of experience in the betting industry. It also has more than 1,600 retail betting locations in the United Kingdom. The company unveiled some of its sports betting products for the U.S. market at the Betting on Sports America Convention last April in the Meadowlands, New Jersey. “The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present,” Betfred Managing Director Mark Stebbings said at the event.