WynnBet, the sports gambling arm of Wynn Resorts, has entered the Colorado wagering arena via a multi-year sponsorship agreement with the Rockies.

WynnBet recently unveiled signage throughout Coors Field and app-activation assistance along the concourses.

“Our strategy as a company is to build partnerships and customer relationships that are enduring,” WynnBet CEO Craig Billings said in a phone interview with The Denver Post. “We view the Rockies as a multi-year opportunity to engage regularly with fans.”

Notable features for WynnBet customers will include “memorable moments” such as throwing out the first pitch. The app’s spin wheel will provide opportunities to win game tickets and other prizes such as a trip to Wynn Las Vegas.