WynnBET today announced a multi-year content marketing and affiliate partnership with technology and digital publishing platform, Minute Media, owner and operator of six sports and culture brands, including The Players’ Tribune, FanSided, 90min, and The Big Lead.
Under the deal, WynnBET will tap into Minute Media’s network of brands, media personalities, athlete influencers, and open technology platform to create content that introduces WynnBET to an average of 60 million monthly users in the United States.
“Minute Media creates and publishes sports-related content, much of it to local audiences and affords us the opportunity to introduce WynnBET to them,” said Craig Billings, President of Wynn Resorts. “We will also leverage our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties.”
Minute Media’s publishing and distribution infrastructure currently powers over a billion video streams each month. With hundreds of websites integrated into Minute Media’s platform, including one for every major professional sports team, the companies will collaborate to produce targeted sports, entertainment, and lifestyle video and audio content that educates bettors via WynnBET’s bookmakers and explores larger sports industry trends, in-depth features, and team and athlete profiles. Further cross-promotional initiatives will include traditional ads, WynnBET odds integration, social -media campaigns, and more.
“Our partnership with WynnBET will leverage our technology, video distribution, and athlete network to drive increased reach and awareness for their business,” said Asaf Peled, Founder and CEO of Minute Media.
Minute Media is the second partnership with a major media company for WynnBET, which in February 2021 became the official sports betting partner of Blue Wire Podcasts, a sports audio network with over 140 original shows. The Blue Wire agreement includes the construction of an on-premises podcast studio at Wynn Las Vegas adjacent to its retail race and sportsbook that will host podcast personalities, star athlete guests, and live events.
Moelis & Company acted as exclusive financial advisor to WynnBET on the transaction.
