It appears Wynn Resorts is gambling that a new market will soon be available.
The gaming operator Tuesday announced a partnership deal with the Cincinnati Reds for WynnBET, its mobile sports betting app, in Indiana. WynnBET will not be available in the baseball team’s home state, but in May a bill to legalize sports gambling was introduced in the Ohio legislature. A vote on the bill is expected by the end of June.
Wynn and the Reds will collaborate on marketing ventures to introduce WynnBET in Indiana. The mobile sports betting app will feature the team’s marks and logos, and the partnership will create co-branded promotional offers. WynnBET also will offer Reds’ game tickets and merchandise in select promotions.
WynnBET has been actively forging partnerships with sports teams. The Memphis Grizzlies and the Detroit Pistons of the NBA also have forged agreements with the mobile sports operator, and WynnBET is an authorized gaming operator of NASCAR, and the official online sportsbook of Martinsville Speedway and Richmond Raceway, both in Virginia.
WynnBET is currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee.
